We are practitioners of the Japanese Kaizen philosophy of continuous improvement. We believe small improvements compound to make big differences to People and Place. We have decades of experience with wood and steel as materials. Our product range is continuously being developed and enhanced.
Our reels are produced in a 20-acre manufacturing and research and development facility in Kuala Langat, Malaysia. We invest heavily in machinery and automation in order to improve on our consistency, efficiency and proficiency. We invest in our team of designers and engineers so that we can improve on our standards while creating better performance reels.
As an innovator in the reels industry, our product range has grown in line with customer needs. Our focus on research and development allows us to continuously innovate to remain at the forefront of reel technology. By assembling all our reels in a quality controlled factory environment, we can thoroughly test our products before taking them to market to ensure that they meet local and global certified performance levels.
We have a history of creating innovations that have become industry standards. In many cases, this required us to break conventions, but we have never compromised on quality. Our reels are built from scratch and can be customised to different specifications. Customers can benefit from our technical expertise and innovation.
We have the internal capability to ensure that our reels are durable, beautifully constructed, timely and competitively priced. We have a strong track record and reputation for ontime delivery. Our customers value our quality assurance, flexibility and adherence to deadlines.
Customers are at the heart of everything we do. We have dedicated teams committed to ensuring reliability and service to customers from conception to completion. Every member of our team undergoes intensive and ongoing training so that they are kept up-to-date with our products. This way, customers are assured of a speedy response and best practice knowledge for smooth running of projects.
We are constantly working to improve on our standards while creating better performance products. We have successfully obtained international certifications for our products, processes and systems.
We have a comprehensive portfolio of wooden and steel reels and are constantly at the forefront of reel design. We comply to the highest standards and offer a variety of customizable options.
We believe that by working closely together, we can discover, develop, and deliver the best value for your needs. Our dedicated team is ready to support you from concept to completion.
